Rensino Packaging

In America Packaging is the third largest industry valued at $110 billion each year. It is estimated that there are 350 billion packages which consist of the most bantam item in pharmaceuticals to super sacks used that are used to contain thousands and hundreds  of pounds of content and which can hold strict transport.

 Packaging Design

Think about what product packaging design appeal to your product:

·        The most important is packaging distinguishes your brand.

·        Packaging passes on to the customers and show an image, exhibits the product and also puts up instructions for its use.

·        Packaging distinguishes your product from your competitor's in its design, color, and shape.

·        Packaging is a way of promotion advertisement of your products. It is the last thing the consumers take into consideration of your product before making a decision to buy it.

To see how important product label design is, look at the case of Derma Quest which produces a series of skin care products. Their first packaging was not eye-popping enough and did not say much about their product in spite of their high quality products. Their shin care products take on a new look after working with a team of professional designers and branding houses . Allyson Rogers, director of education at Derma Quest said, "It's made a huge difference. It's helped us get into new doors that we weren't in before. This is something that appeals to doctors. It's clean, scientific and elegant-looking." The new look leads to doubling their sales. Generally packaging contribute to about 10% of the retail cost of a product. However this marginal profit would go up or down considering what product you are selling. Cosmetic industry and electronic manufacturers may cost up to 40% or more of the product cost on packaging, so as gift items. An beautifully packaged product makes a difference at the point of sale. The extra care and cost required to produce an attractive package are more than covered through increase in sales. Sanjay Sod, associate professor of marketing at University of California.  Anderson School of Management said, "Packaging may provide consumers with some sort of interest or incentive that can help get customers to try it, but for repeat buys, that's where the product will live or die on its own." There is a psychology to a consumer's selection of a product and it depends on product design and packaging.

Tips of Considering in Product Label Design:

·        Packaging should be functional. It should protect your product from any kind of harm or deterioration.

·        It should also be able to defy transport and shipping.

·        It should be environmentally friendly

·        It should be easy to open and the product easy to use.

·        It should be tamper-proof.

·        Packaging should have consumer appeal, a differences that makes your product stand out against other products on the shelf.

·        Packaging, labeling and whatever additional information should be designed.  keeping in mind the profile of your target consumer. Understand your market and aim on them specifically. Packaging for a general audience can confuse the consumer.

·        Packaging should help build up your brand image. It's about passing on your product and building a relationship with your consumers through your brand image

·        Packaging should stand out against your competitor's products.

Product Label Design: Health Supplements

·        Labeling on health supplements is important. Labels on the package should contain Supplement Facts about the ingredients and their nutritious value and abide by other FDA guidelines regarding dietary supplements.

·        Additional information on the package on how the product works could provide the consumer incentive information that will help the consumer to make an educated decision over your competitor's products.

·        Promotional leaflets inside the packaging can help consumers to take more consideration of the product and how it beneficially affects the consumer's health, which can build credibility and trust. These leaflets can also be used to introduce other products in your line of production.

·        Adding one or more health claims on health products could boost your sales by 20%. This was the conclusion of an online study conducted by National Starch. Consumer perception was tested for leading brands of bread, nutrition bars and cereals. It was found that consumers began placing a higher value on these products when the packaging was altered to include additional health claims such as: "increases dietary fiber intake", "promotes a healthy digestive system", "helps to control blood sugar highs," "provides a balance of energy" and "delivers periodic properties."

Packaging trends are changing constantly. There are new innovations all the time. Keeping pace of packaging and label trends will give your products a competitive bound.